THE SCIENCE OF VINIA

According to the American Heart Association more than 85 million, or 34%, of American adults have high blood pressure. High blood pressure is defined as blood pressure greater than 140/90 mmHg and is associated with cardiovascular disease such as heart attacks and strokes. The American Heart Association recommends adopting a healthy diet that is rich in fruits and vegetables in order to help prevent heart disease.

VINIA is supported by many years of research and has shown to support healthy blood pressure already with the normal range and blood circulation or flow. (*2)

THE FRENCH PARADOX

There is a high correlation between the consumption of saturated fats and mortality from coronary heart disease (CHD). However, the situation in France is paradoxical; there is high intake of saturated fat but low mortality from CHD. This paradox may be attributable in part to high wine consumption. Resveratrol, a compound found in grapes and wine has been attributed to heart health benefits. The prevalence of red wine in the French diet could very well explain the lower rates of heart disease. (*3)

RESVERATROL

Resveratrol is an antioxidant present in many plants. It is a type of polyphenol called a phytoalexin, a class of compounds produced as part of a plant’s defense system against disease. It is produced in the plant in response to stress, injury, infection, or ultraviolet irradiation. Red wine contains high levels of resveratrol, as do grapes, raspberries, peanuts, and numerous other plants. Resveratrol found in VINIA is also fast absorbing. (*4)

ANTIOXIDANTS

An antioxidant is a substance that reduces damage due to oxygen, such as that caused by free radicals. Well-known antioxidants include enzymes and other substances, such as vitamin C, vitamin E, and beta-carotene, which are capable of counteracting the damaging effects of oxidation. Antioxidants are also commonly added to food products such as vegetable oils and prepared foods to prevent or delay their deterioration from the action of air.

Publications cited:
(*1) http://en.wikipedia.org/wiki/Health_effects_of_wine
(*2) Vaisman N and Niv E. Daily consumption of red grape cell powder in a dietary dose improves cardiovascular parameters: a double blind, placebo-controlled, randomized study. 2015. Int J Food Sci Nutr. 66:342-9.
(*3) Kopp, P. Resveratrol, a phytoestrogen found in red wine. A possible explanation for the conundrum of the ‘French paradox’.1998. Eur J Endocrinol. 138:619-20.
(*4) Azachi M, Yatuv R, Katz A, Hagay Y and Danon A. A novel red grape cells complex: health effects and bioavailability of natural resveratrol. 2014. Int J Food Sci Nutr. 65(7): 848-55).

Based on research conducted by the Company and the Institute of Plant Sciences – the Agricultural Research Organization – Ministry of Agriculture and Rural Areas.