OUR MISSION

PAVING THE WAY TOWARDS A BETTER TOMORROW.

Leverage nature and science to support wellness around the world.

OUR VALUES

 

Science
We do not make any claims that are not scientifically based. They are either backed by published and renowned scientific research, or supported by clinical trials.

 

Sustainability
We make sure every step of our process is consistent with eco-friendliness and the preservation of nature. As such, we use only 1% of the same land required to produce metabolites. We are NON GMO, and pesticide-free.

 

Customer First
Human health is our grand motivator, and we strive to produce wellness products that are scientifically proven with a first class customer service.

 

Regulatory Compliance
We respect all rules and regulations and adhere to them rigorously. We employ the highest standards including ISO and GMP.

 

Employee's Satisfaction
Our employees are our most valued asset and we treat them with the highest respect and provide them with the best working and safest conditions.

OUR STORY

We were born at the crossroads of raw food and technology, when a biologist and a grape specialist uncovered a way to offer an alternative to wine without wine’s excessive sugar and alcohol content. In 2001, their findings were confirmed in an article published by the prestigious scientific peer review journal Nature — “Endothelin-1 synthesis reduced by red wine.” The article demonstrated for the first time that the polyphenols found in wine, like Resveratrol, Tannins and Quercetin, were linked to inhibiting the synthesis of Endothelin-1 (ET-1), which constricts blood vessels. In other words, the polyphenols found in red wine help maintain healthy blood circulation. The real breakthrough however, came from nature itself when they discovered a dramatic shift in how to leverage nature through science by growing red grape cells in a nutrient solution (not soil) and cultivating the grapes into a fine powder without genetic engineering (Non-GMO).

SCIENTIFIC ADVISORY BOARD

Our scientific advisory board, comprised of medical doctors, nutritionists and scientists, helps guide our thinking around the latest research and product innovation.

Portrait of Dr. David Brady
Portrait of Dennis Goodman MD

MEET THE TEAM THAT LEADS THE COMPANY TOWARDS THE FUTURE

Executive Team

Research and Development Department

Customer Success

Finance

Dana Ben-Nun

Bookkeeper and HR

Bar More

Controller

Marketing and Operations

Production

Investor Relations

Justin Meiklem

Head of Investor Relations

Kobi Rosenzweig

V.P of Operations