What does More You mean to you?

When my team and I set out to develop VINIA more than 18 years ago, we hoped it would make a real difference in people’s lives. Since then, so many of you have written to tell us it has. Every one of those notes makes our work more rewarding and keeps us on our path.

Not long ago, we sat down as a team and asked ourselves a simple question: what do we actually do? Our first answer was the science. When blood flow is poor, your whole body slows down. Better blood flow helps it run at its best, from head to toe.

But the biology is only where it starts. What really matters is what flows from it. When we went back and reread thousands of your stories, we saw all the changes you were noticing. Some small, some big. Some you never expected, and some you’d been waiting years for.

For some of you, it was more time with the people you love most. For others, it was getting to the gym, or being up for a walk with the dog, even after a long day. Or heading into work feeling confident and ready. Again and again, you told us the one thing that had changed was adding VINIA. Now you were enjoying more of what matters to you, every day.

Every one of your stories is different, and each one inspires us. What better blood flow means to a firefighter answering a call at 2 a.m. is different from what it means to a grandfather hiking with three generations of his family and keeping up.

Over the years, these More You stories have become the heart of our work, and they keep powering our mission: to help you get more out of life, in the way that’s meaningful to you.

That’s why we want to hear your story. With your permission, we’d love to share it and keep the inspiration flowing.

Thank you for the trust you place in VINIA. We work every day to earn it.

With gratitude,