Nope. It tastes like coffee because it IS coffee. In fact, our coffee outperforms the competition in blind taste-tests. Tasting notes are chocolate, smoky, full bodied, smooth finish with a hint of sweetness at the end.
For us, taste is king which is why we partnered with one of the world’s top artisanal coffee makers, Seattle-based Joe’s Garage to create a one-of-a-kind coffee hybrid functional coffee with the power of 1000 red grapes (minus the grape taste!) in each cup of VINIA coffee. We’re the only company in the world that’s formulated a hybrid coffee with Piceid Resveratrol from red grapes.
In a blind taste-test of coffee drinkers, 2 out of 3 prefer VINIA® Superfood Coffee when compared to a leading “Better for You” National Coffee Brand (Competitor). In a blind taste test, a significant majority indicated they would be “most likely to replace my regular coffee with VINIA Coffee.” Consumer respondents associated VINIA Coffee as having a “superior taste” by a significantly higher margin when compared to a leading “Better for You” National Coffee Brand.
In a blind taste-test of DECAF coffee drinkers, 2 out of 3 prefer VINIA Superfood DECAF over
a leading decaf brand sold on Amazon. Participants prefer VINIA’s Superfood Decaf Coffee “to replace my current decaf coffee” by a significantly higher margin than a leading decaf brand sold on Amazon.
When asked to choose which sample “tastes most like a regular, full-bodied cup of coffee”, the majority chose VINIA’s Superfood Decaf Coffee instead of a leading decaf brand sold on Amazon.